Centralize. Connect. Automate.
Bazaar Insights Management (BIM) for brands improves efficiency, drives growth, and positions you to lead the digital shelf.
Ecommerce Sales Continue to Surge Globally
The global ecommerce market is experiencing rapid growth, reshaping the shopping landscape. As more consumers embrace digital transactions, businesses must evolve to stay competitive.
Ecommerce made up 19.5% of online transactions in 2023, projected to hit 20.3% in 2024, driven by tech advances, mobile commerce, and shifting consumer trends.
As ecommerce grows, businesses must adapt to an increasing number of channels, evolving data requirements, and shifting sales strategies.
The digital shelf now demands:
- More Volume – A single SKU may require hundreds of attributes to meet the needs of various distribution partners..
- More Variety – Priority sales channels experience hundreds of updates each year, requiring constant adaptation.
- More Complexity – Beyond product details and images, businesses must manage enhanced content, logistics data, 3D models, and more to stay competitive.
Delivering winning product experiences is the key to unlocking business value
Streamline your routes to market to boost efficiency and speed.
Bringing your products to market quickly is essential for driving revenue and staying ahead of the competition.
By implementing a Bazaar Insights Management (BIM) strategy, you create a seamless path for digital shelf content to flow from your organization to every selling partner.
Foster Growth
Sales growth in the digital marketplace is driven by increasingly effective product experiences.
Global commerce relies on a network that allows retailers, distributors, and commerce endpoints to exchange requirements and update product information quickly and at scale.
Without a strong Bazaar Insights Management (BIM) strategy, both you and your consumers may be left behind.
Take the Lead on the Digital Shelf in Your Category.
Empower your teams with the right processes and technology to consistently provide meaningful digital brand experiences for your customers.
Adopt a Bazaar Insights Management (BIM) strategy to establish a strong foundation for building brand loyalty and achieving leadership in your category..
How Brands Create Value Through Bazaar Insights Management
Discover how leading brands have successfully harnessed Bazaar Insights Management to elevate their business value as a vital component of their digital transformation strategy.
A Winning BIM Strategy
A successful BIM strategy aligns the right people, processes, and technology to achieve maximum efficiency and results.
BIM for brands helps you:
- Centralize all product content, from inventory and pricing to channel-specific variations and below-the-fold content.
- Ensure the right product experience reaches the right channel at the right time, while capturing feedback on external changes.
- Automate processes for greater efficiency, allowing teams to focus on strategic tasks.
Explore how to connect, automate, and centralize your product content using Bazaar Insights BIM for streamlined operations.
According to a Gartner ® report,
"Delivering an outstanding customer experience is dependent on having a compelling product experience by providing consistent contextual product information to all customer touchpoints across all channels. BIM delivers product information in context to any channel for the best product experience for the customer and ultimately gets products to market faster with great conversion rates."
Source: Gartner, “Market Guide for Product Information Management Solutions,” Helen Grimster, 20 September 2022
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Delivering superior product experiences at scale requires the power of a unified BIM platform.
In the digital era, a unified BIM platform is designed to seamlessly combine product information management and syndication. This integration offers a flexible data governance structure that allows you to maintain your central data record while handling the required versions for each endpoint.
By consolidating these functions, you establish a more resilient product data system that can quickly adapt to emerging channels and evolving requirements.
Discover how a unified BIM platform can enhance your digital shelf success.
REQUEST DEMOSuccessful BIM Platforms Are Composable and Modular
A successful BIM platform serves as a central system of record for product data, while also offering the flexibility to seamlessly integrate with the broader tech stack. This modularity allows customers to fully leverage the strengths of their ecosystem, ensuring efficient data flow and enhancing overall system performance.
